What does a day in the design studio entail?

Heidi’s timeless style, quality tailoring and the ‘Elegance with a twist’ aesthetic is all created in the design studio in Portlaoise, just above the flagship HH Boutique by Heidi and her dedicated team.

If a day in the Heidi Higgins studio could be described in three words, it would be- full of inspiration, new ideas and hard work.

A typical day starts by making sure the Boutique is tidy, organised and ready for customers.

Meanwhile upstairs in the Studio, Heidi starts by checking emails and following up with fabric suppliers and factories. Heidi works with the best fabric suppliers from France, Italy and Spain and all of her designs are produced in European factories. While the new ‘Carpe Diem’ collection (Heidi’s new dressy casual range) is made here in our very own Studio.

After following up on emails and phone calls, Heidi and the HH Team dive into the creative work. Starting with an idea and a sketch, the girls make a toile of the dress- this is where the design starts to come to life.

Before any dress lands on the shop rails, it goes through a long process of perfecting the design, fit, fabric choice and the final production.

Just as important as working on design our other main priority is making sure our online presence is strong and up to date at all times. Everyday we go through the website and our social media to make sure we keep our customer updated with all the new products and ‘HH’ news.

It’s always a busy day in the Heidi Higgins studio and we would love to give you an idea of what goes on behind the scenes, so here’s a little video: