Heading in a new direction...

Heidi's Carpe Diem collection takes centre stage!

Heidi's latest collection is heading in new a direction for the brand as we move away from special occasion wear and focus more on smart casual. Fear not there are still plenty of special pieces to be found in the collection!

Modern, functional designs with an easy breezy feminine flair bringing an upbeat feel to classic pieces which have been reinvented in the newest styles to help bring much needed positivity and fun back into our wardrobes including simple additions to elevate old favourites. Blouses, tops, dresses and accessories along with statement collars and facemasks feature strongly in the new edit.

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Our collections

Heidi Higgins presents a chic & contemporary label that is sensitive to emerging trends, designing luxurious timeless pieces for the modern woman. Tailoring techniques paired with canny detailing retain our unique aesthetic.

Shop the Look

It’s important for us to create clothes that empower and suit the lifestyle of the busy modern woman. Engaging with our customers is a great way to keep innovation and creativity as a top priority in our design process.


Quality and craftsmanship are priority in creating our designs. From picking the best quality fabrics to incorporating years of knowledge and experience into each garment... it's all about the little details.


Design Process

Our design approach is to start with classic shapes, introducing new elements of style, ensuring that shape and fit exude femininity while adding a signature splash of colour in luxurious fabrics.


Our Fabrics

We have worked with our fabric suppliers for over 10 years. That dedication is key - family run businesses based in Italy, France and Spain work with us through-out the design process to source luxurious fabrics in different weights - ensuring our collections are unique and made to last the test of time!


Customer Promise

Heidi first launched the brand motto with her debut collection - over 10 years on and it remains the same. ‘Elegance with a Twist’ is a synonym for figure-flattering, intricately designed statement pieces with emphasis on creating a unique twist in every design.

#My Heidi MOMENT

A HH design is for those moments in life where you want to look great and feel good. Share yours on Instagram with #MyHeidiMoment