The Pantone Colour Institute is the business unit within Pantone that selects the intrinsically influential Pantone Colour of the Year. Put simply, the wizards at the pantone colour institute give us a colour forecast for the coming year, predicting what the years ‘it’ colour will be. Through studying emerging trends in fashion, print, homewares, digital media, and film, as well as analysing socioeconomic factors and even popular travel destinations the folks at Pantone discern what colours are resonating with people on an aesthetic, social and spiritual level.
2020’s chosen colour is none other than Pantone swatch 19-4052, a.k.a. ‘classic blue!’ Classic blue was chosen as to represent stability, honesty, and tranquillity to bring us into the new decade. According to Pantone, Classic Blue instils and enforces a sense of reflection, clarity, and resilience. Traits we can all aspire to for the coming year!
According to Leatrice Eiseman, Executive Director of the Pantone Colours Institute:
“Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”
Examining this statement might give us the cues to embrace these ideals for both our lives and our wardrobes!